Tales from Valley & Shore: The East Country , a talk by Professor Jules Pretty

A talk by Professor Jules Pretty connected with his recently published book 'The East Country'. “An old farm ethic from the east country states you should live as if tomorrow were your last, but farm the land as if you will live forever. Nature will survive us all. How it looks depends on our choices, our responsibilities. This is it, said Seamus Heaney. There is no next-time-round.” In our technology-obsessed world, we are becoming increasingly estranged from the land we live on, most of us unaware of the damage that our actions – or inaction - is having on us as individuals and on the world around us. Jules Pretty’s evocative and beautifully-written new book suggests we should all go outside and explore the east country on our own doorsteps. And that is exactly what the author wants you to do… Jules Pretty is Professor of Environment and Society at the University of Essex, has received an OBE for his services to sustainable agriculture, and has written widely on the braiding of nature and people.